For example, if an app or game sells or enables users to earn tokenized digital assets, developers must declare this clearly. As part of the policy update, we’re requiring that apps be transparent with users about tokenized digital assets. Keeping Users Protected While Fostering InnovationĪs blockchain technology continues to evolve, maintaining user trust is paramount. From reimagining traditional games with user-owned content to boosting user loyalty through unique NFT rewards, we’re excited to see creative in-app experiences flourish and help developers expand their businesses. Today, we’re pleased to share that we’re updating our policy to open new ways to transact blockchain-based digital content within apps and games on Google Play. So, we’ve spoken with developers about responsibly supporting those opportunities while continuing to provide a safe, transparent, and trusted experience for everyone. Like with any emerging technology, we must balance innovation with our responsibility to protect users. Google Play hosts a variety of blockchain related apps, and we know that our partners are excited to expand on these offerings to create more engaging and immersive digital experiences with tokenized digital assets such as NFTs. Posted by Joseph Mills, Group Product Manager, Google PlayĪs a platform, we always want to help developers bring innovative ideas to life.
